What to do about the new FB rules?
I've been watching a lot of people post about the new rules FB is rolling out that will dramatically decrease our ability to reach our audience, which you may remember, they've done before. But this time they're going to be impacting groups (which, if I'm not mistaken, was the move a lot of us made when they diminished the reach of our fan pages). In a nutshell, they're focusing more on their "story" feed. There are lots of reasons and explanations for why they're doing this and how it's going to work - things I don't really care about.
Boiling it down to what this means for us as readers and as authors seems pretty simple. Authors aren't going to be able to rely on the organic word of mouth buzz we've been able to achieve when people see the information (after we've posted it on our feed, our page, our groups, etc). We're also going to have to post it to our stories and hope that people click on those stories within the 24 hours they're live to see them.
Readers are going to have to be more active in searching out the information. The tried and true bit about engagement (for both readers and authors) has never been more true. If you want to see someone's announcements and feeds, you have to engage with them - not just clicking a "like" but actually commenting on their posts, which will, in turn, show you more from that person.
It's hard to do when we're all so busy and, I don't know about you guys, but I try to limit my social media time each day. I've realized that I need to make it count rather than mindlessly scrolling through the feed which is only showing me the same 20 people anyway. And don't forget to sign up for your favorite people's newsletters as well. That way you'll get their big news delivered right to your inbox! Any other tips for surviving this latest FB shake up?